| Sahil Patel How valuable are shows such as “The Office” and “Friends” to Netflix? As big media preps rival streaming services, we are about to find out. |
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| Seb Joseph Ad tech vendors get kickbacks from data providers in exchange for getting more of their clients to use their data. |
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| Sponsored Content Chatkit With 65 percent of all e-commerce driven by mobile, it's clear that the future of e-commerce marketing will be driven by mobile innovation. In this webinar, we'll explore how multi-channel mobile messaging can deliver full-funnel results. Sponsored by Chatkit. |
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| Mark Weiss In a survey of 343 publishers, vendors and agency executives this year by Digiday, around 30% and 40% were worried that their companies would be impacted by layoffs this year. |
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| Seb Joseph The in-house team sits within the wider marketing one, but has a separate remit. |
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| Sponsored Content Cxense It wasn't so long ago that publishers were promising massive scale, and that was just fine with CPM-driven ad buyers. It may seem counterintuitive, but subscription models can, in fact, raise ad revenues over the long term. Sponsored by Cxense. |
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| Sponsored Content Verve Programmatic is a powerful way of reaching targeted audiences at scale, but the ability to create a personalized experience of digital advertising is a promise that is only partly realized. First-party data can unlock the personalization potential of programmatic, but this comes with its own hurdles. Sponsored by Verve. |
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