Atlanta Mayor Kasim Reed is in his last year in office, wrapping up two terms that saw the city grow in both population and economic opportunity. A Democrat credited with fixing the city's pension system, balancing the budget and growing Atlanta's cash reserves to $175 million dollars, Reed has also been an active player in...
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Morning Digest
April 11, 2017
What marketers need to know today
Kasim Reed says regional cooperation and talent are key
By Susanna Capelouto
Atlanta Mayor Kasim Reed is in his last year in office, wrapping up two terms that saw the city grow in both population and economic opportunity. A Democrat credited with fixing the city's pension system, balancing the budget and growing Atlanta's cash reserves to $175 million dollars, Reed has also been an active player in...
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Experts are doubtful, but consumer discontent is clear
By Robert Klara
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It's reducing sugar in 500 drinks and building out other beverages
By Christine Birkner
How the retailer meets the changing needs of contractors and consumers
By Christine Birkner
And how the ATL got the nickname 'Transaction Alley'
By Marty Swant
Over the past few years, Atlanta has become somewhat of a Southern powerhouse in the financial technology world, attracting companies, talent and revenue that have put the Empire City of the South at the center of the burgeoning industry known as fintech. While Atlanta might be more famous for peaches than processing payments, the city...
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John Mulaney, Jillian Bell and Sam Richardson each take a turn
By Patrick Coffee
A still-recovering Chipotle has turned to three of the biggest up-and-coming comedy stars to drive its first campaign designed specifically for broadcast TV. The work, which launched today, focuses on "realness" with the help of John Mulaney (The Oh, Hello Show), Jillian Bell (Workaholics, Curb Your Enthusiasm) and Sam Richardson (Veep). The three each take...
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R/GA created Sunday night's broadcast spot
By Patrick Coffee
Oklahoma City Thunder point guard Russell Westbrook broke the NBA's single-season triple-double record Sunday night. Who better to congratulate him than the greatest of all time and who better to score the moment than Little Stevie Wonder? The Jordan brand and creative agency R/GA took the opportunity to celebrate Westbrook's achievement this weekend with help...
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Network rescued the drama from cancellation last summer
By Jason Lynch
Like no other show on TV, Nashville takes a licking and keeps on ticking. CMT saved the drama last June, picking it up for Season 5 a month after ABC had canceled it. And now, despite the departure of star Connie Britton in February, CMT has renewed the drama for another year. Viacom's country music-themed...
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Its creators generate almost 7 billion video views monthly
By Sami Main
With rising advertiser concerns over messages placed on controversial YouTube videos, Studio71 will offer direct media buys through a programmatic guaranteed solution. The multichannel network is home to more than 600 creators including Lilly Singh, Rhett & Link, and Logan Paul. Thanks to its stable of creators, Studio71 aims to help advertisers sidestep issues of...
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