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| Top Stories |  | | Ivy Liu |
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| | | | | Atlas Obscura is in the process of raising $10 million in an investment round that includes 20 returning investors – and for the first time, smaller investors participating through the venture capital investing platform OurCrowd. | | |
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howdy! | | | | | This week’s Future of TV Briefing features a Q&A with Samir Chaudry from creator duo Colin & Samir discussing the state of the creator economy. | | |
| | | | | Nearly 80% of subscription users want one app to manage all their subscriptions — streaming, music, everything. In response, companies are working to create bundles to improve CX. | | |
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howdy! | | | | | Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers. | | |
| | | | | A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. | | |
howdy! | | | | | Media by Mother puts its design team at the center of digital advertising as a form of quality assurance before the ads get placed. It’s a pushback on the fact that programmatic investment in digital almost never involves any examination of the actual creative work. | | |
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| | | | | As the world shifts to a digital-first — and digital-only — mindset, some long-established brands are still playing catch up, fine-tuning strategies and data collaboration investments. | | |
howdy! | | | | | Esports companies are still trying to figure out how to make competitive gaming profitable, and it’s encouraging news for a major league operator to dip its toes into the livestreaming game in order to more effectively monetize its core product. But EFG’s announcement also raises questions about the technology powering the venture. | | |
howdy! | | | | | Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360. | | |
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