| This virtual conference on April 7, 2021, will give you new ideas to pitch stories that reporters crave, help you to better understand and deliver to target audiences through analytics and insights, enhance media relations efforts through the PESO model and brand journalism, prove the ROI of your efforts and more.
| Agenda for this April 7th Virtual Conference Includes:
- What’s Now and Next for Media Relations: How Communicators Can Take Up the Charge in 2021 and Beyond
- Regaining Trust and Transparency: Communicators’ Role in Media Literacy and the Fight Against Misinformation
- Adapting to a Rapidly Shifting News Cycle with Content Journalism Across Social Media Platforms
- PR Measurement Strategies and Tools that Build and Maintain Trust
- Barcelona 3.0: Saying 'No' to AVEs and 'Yes' to S.M.A.R.T. Measurement Strategies
- Responding to Crises: How Communicators Can Prepare and Activate in Ways that Strengthen Reputation
- Special Guest: The Field Museum
- The Data-Driven Communicator: A Crash Course in Social Listening, Analyzing Brand Voice, Understanding Sentiment and More
- Break Through the Noise: How to Use Insights to Build Adaptable PR and Media Relations Strategies
- The Art of the Pitch and More: What Journalists Really Want
- Secrets to Landing Media Coverage: 5 Dos and Don'ts of Pitching the Media
- Using and Scaling Insights to Tap into Humanity: How to Better Reach and Engage Your Target Consumers
- Focusing on Purpose: Adapting to Values-Based Spending and Resonating with Multicultural Audiences
- Drive Media Coverage, Brand Buzz and More with Holistic PR and Social Media Campaigns
- PESO in 2021: Creating Media Relations and PR Wins Across Content Efforts
- How to Growth Hack Your PR Efforts: Ways to Boost Media Coverage, Gain Buzz and Prove ROI
- Transparency and the 'Mixternal' Communications Landscape: How to Authentically Amplify Executive and Employee Voices
- Standing Out in an Insane News Cycle: Tips From Hilton’s Content Lead on Creation, Purpose-Driven Storytelling and More
- Top Takeaways and the Future of the Communicator
|
|
On April 7, 2021, you'll walk away from this virtual conference filled with savvy insights from PR and communications pros adapting to the changing media landscape in ways that will establish you as a trusted expert in your organization—and bolster your brand for the future.
Early Bird Rates Ends March 24 If you have any questions or would like to register by phone,
contact Shallonb@ragan.com; 800-878-5331. Sponsored by:
Are you interested in sponsoring?
Contact Hannahl@ragan.com for available opportunities. Related Item: | 
