Nov 06, 2024

Measuring attention has never been more sophisticated. But as contributor Angelina Eng points out, there are other considerations behind measures of campaign success. Make sure you have a holistic approach and check the boxes in this helpful guide.

Also, get ready for Black Friday with these three add-ons to your email strategies. Although it’s a decades-old channel, email still packs a punch. Especially when it’s combined with video and other dynamic content and storytelling to draw in busy holiday shoppers.

Chris Wood
Editor

Performance marketing

Can attention really drive campaign success?

Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial.

Email marketing

3 must-send emails to maximize your Black Friday campaign

White-envelope-with-the-words-Black-Friday

Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.

Marketing technology

Branding phone calls improves customer trust

Including rich content on a phone call, like the company name and logo, makes people more likely to answer.

MarTech webinar

Get more out of your webinars: Strategies for 24/7 engagement

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg.

B2B marketing

Marketing on LinkedIn: What you need to know

Here's our guide to LinkedIn's tools, marketing strategies and best practices. Updated with the new post-boosting lead gen tool.

Email marketing

Email deliverability: What you need to know

Why-you-should-track-your-emails-long-tail-to-measure-success-plus-a-case-study

Everything from new bulk email requirements to deliverability best practices. Updated with optimal seasons, weeks, days and hours for sending.

Brand marketing

The secrets of top performing brands

Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard.

B2B marketing

Why B2B marketing must adopt B2C tactics

Young-professional-with-colleagues-in-the-background

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

Free industry report

How does your martech stack stack up?

Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey.

Download your free copy.

What else we're reading

Good reads and conversations to help good marketers get better.

MarTech research

Surveys and research reports to make you a more-informed marketer

The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
Marketing automation platforms are the most often replaced piece of martech. Good thing we have a guide to help you find the right MAP for your team.

What they're saying

“Precise data on ads’ performance across different sections, placements and audience segments is essential for a more accurate evaluation.” Angelina Eng in Can attention really drive campaign success?
“Post-pandemic consumers are savvier and more cautious with their spending. They’re looking for real solutions that meet their needs, not just a sale.” Liz Wilcox in 3 must-send emails to maximize your Black Friday campaign.

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