In this white paper, Snowplow covers what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business.

Download the white paper to learn:

• The complexity of the modern, multi-channel customer journey.
  
• The pros and cons of Last-click, First-click and Bathtub attribution models.
  
• How other companies have built successful attribution models using Snowplow.