Attribution is a fool’s errand Why a household-first approach and alignment can save marketing.
ClickZ Daily: June 08, 2023 |
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| Good morning, As the third-party cookie phases out, it highlights how single-channel attribution models are insufficient for measuring the effectiveness of multi-channel campaigns, leading marketers to focus on incrementality instead. Did you know that with an average of 13 connected devices per home, our houses are now a source of robust geospatial insights including income, family makeup, and purchases? These can provide marketers with the ultimate context for effective audience selection and activation. John Puterbaugh, VP of Advanced Media and Innovation at Quad details how a household-first approach and alignment can save marketing. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Digital Marketing John Puterbaugh Why a household-first approach and alignment can save marketing |
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AI Peter Prodromou It doesn’t kill us – it makes us stronger Read more |
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| Collaboration JoAnne Gritter The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read more |
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| Leadership Tyrona Heath The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to do it, communication tips, and more Read more |
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| Data-Driven Marketing Prasanna Dhungel As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategies that move the needle Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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