Audi apologizes for ad image; WHO's reputational crisis; One PR pro's new work strategies; Media relations tips; and more

DAILY SCOOP

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more.

COVID-19

3 ways the WHO can fix its PR crisis

The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?

A DAY IN THE LIFE

How Rokk Solutions’ Rodell Mollineau sees the future of PR

The co-founder and partner of Rokk Solutions in Washington, D.C. shares his view of the future of the industry and navigating the current crisis.

MEDIA RELATIONS

5 keys to successful media relations right now

Be a helper, keep your pitches snappy, and do your research before hitting send.

RAGAN AWARDS

Showcase your captivating visuals and virtual events

Ragan’s Video, Visual & Virtual Awards will recognize the visual content that engaged audiences, as well as the most innovative virtual events. Don’t miss the Aug. 21 entry deadline.

COMMUNICATING UP

Evaluating DE&I? You’re probably doing it wrong

What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization.

DAILY SCOOP

Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity

Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more.

PR DAILY AWARDS

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program.

CRISIS COMMUNICATIONS

Girl Scouts’ content director on the 3 questions every brand should ask their audience

A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.

THE WORKPLACE

What can be learned from New Zealand’s return to work

The island nation is on the other side of its COVID-19 crisis, and has reopened its economy. Here’s what can be taken from the Kiwis' restart.

CRISIS COMMUNICATIONS

5 tips to increase trust in the COVID-19 era

With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will?

DAILY SCOOP

Microsoft eyes TikTok purchase, Men’s Wearhouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more.

WRITING & EDITING

How to identify and remedy 5 common errors in vertical lists

Needless repetition underlies several of the missteps. Inconsistency is at the root of others. Using certain techniques will keep your bulleted elements fluid and concise.

STORYTELLING

How to make sustainability a key part of your message

One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience.