This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for brands. While "global ideas" can be cheaper to produce and look good on a balance sheet, they may simply not break through....
Not coming through? Click here to view in browser
August 16, 2018
AdFreak
Today's highs and lows of creativity
Audi Redefines ‘Getaway Car’ in This Epic Martial Arts Battle
Aretha Franklin Was a Pioneer of Pop Culture and an Advertising Icon for 50 Years
Promoted Content by AppsFlyer
Tracking This One Key Metric Will Transform Your Mobile Marketing Performance
5 Brand Logo Redesigns That Pissed People Off
This Ad Tricked Viewers Into Turning Up Their Volume, Then Scared the Crap Out of Them
Steve Stoute’s Translation to Part With Chief Creative Officer John Norman
Featured Jobs
Cox Media Group
New York, New York
 
Cayman Islands Dept. of tourism
New York, New York
 
Cox Media Group
New York, New York
 
You’re subscribed to Adweek’s AdFreak newsletter as newsletter@newslettercollector.com
© 2017 Adweek, LLC  •  825 8th Avenue  •  29th Floor  •  New York, NY 10019
Unsubscribe  •  Update Preferences  •  Terms of Service  •  Privacy Policy
AdChoices Learn more about AdChoices for LiveIntent