John, when ransomware locks up your business’s critical data and essential gear, there is no time to figure out what to do. There is only time to act – without panicking. That’s why a good ransomware response playbook is essential: Do you know if this is a worm that is going to spread to other endpoints or is the attack contained. Do we have backups and how long will it take to get up and running? Should we pay the ransom – and do we even have the cryptocurrency on hand to pay with? Do we know what to do to ensure business continuity?