Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.

TODAY’S HEADLINES – 02.10.2021  
 
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DAILY SCOOP

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.


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STORYTELLING

3 ways to make tech the good news story of 2021

Innovation is helping make the future less scary. Help your clients or your company in any sector talk about what’s coming next with these takeaways from the travel industry.


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THE WORKPLACE

How to follow your passion toward a brilliant, meaningful career

A panel of experts share timeless (and timely) tips for finding your way in a chaotic professional landscape.



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WINNING CAMPAIGNS

How The Hospital for Sick Children built awareness to raise $400 million for new facility

A spare conference room was transformed into a replica of the Pediatric Intensive Care Unit to deliver an experience that nabbed first place for Cause Marketing Campaign in PR Daily’s 2020 Media Relations Awards.


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DAILY SCOOP

Robinhood faces lawsuit over customer comms, how Americans are using social media, and South Africa reacts to bad vaccine news

Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.


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THE BUSINESS MIND

Making a plan to develop your business fluency

Having the acumen to be a strategic advisor is crucial for today’s PR pro, but where should you start?


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DIVERSITY AND INCLUSION

How communicators can facilitate DE&I breakthroughs in 2021

This is the year we must go from lip service to substantive action. Experts share how to make genuine progress–and become a more inclusive storyteller.



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PR INDUSTRY

3 social media trends to embrace in 2021

What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.


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DAILY SCOOP

GM takes flak for flip flop; Amazon faces union vote, and Telegram rockets to the top in downloads

Also: Reddit makes waves with five-second ad, Sprinklr shares brands that stood out on social, vaccine rollout stumbles on tech mistakes, and more.


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THE PR DAILY LIST

The winners and losers from Super Bowl LV: Brand edition

With some companies opting to not air ads for the big game, and others eager to jump into the conversation online, which comms pros had a night to match Tom Brady’s seventh Super Bowl win?


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SPEECHWRITING

How speechwriters can humanize execs—and help deliver key messages

Joanne Callahan, speechwriter and corporate communicator with Con Edison in New York, shares tips on finding the story and honing a message to fit your audience.



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Museum of PR and Diversity Action Alliance host webinar celebrating Black achievement in PR

Join us Feb. 9 to hear from industry leaders Charlene Wheeless, Dr. Denise Hill, Dr. Rochelle Tillery-Larkin Ford, and others address racial justice and action in the comms industry.


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LEADERSHIP COMMUNICATIONS

What COVID-19 taught us about empowering frontline employees

The lessons of 2020 have been profound as leaders have found new connections with essential, deskless employees, according to experts at Workplace from Facebook.


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DAILY SCOOP

NFL offers virtual experiences, COVID-19 efforts for Super Bowl LV, Microsoft launches new digital workplace, and Pinterest’s 76% Q4 revenue jump

Also: YouTube launches personalized sports portal and expands ad markets, Instagram looks at vertical ‘Stories’ feature, CNN president to stay on through the end of 2021, and more.


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