WardsAuto Dealer Edition
 
















JUNE 23, 2023



Auto Retailers: Take the Lead in Resolving Vehicle Recalls

Dealers can play a significant role in helping reduce the overall number of vehicles with recalls. Reaching out to owners of these vehicles and getting them into the dealership drives revenue and builds better customer relationships.

Read More

A Roadmap for Dealers to Win Over Millennial Buyers

Millennials are dealers’ most significant buyer group today, and they’ll remain so for years to come. But they also represent the age group most likely to turn away from traditional car-purchasing channels. Here’s what millennials don’t like about buying new vehicles today and what dealers should do about it.

Read More

Five Tips To Boost Success of Car Dealership Service Departments

Offering factory-certified parts and highly trained technicians gives dealerships a competitive edge, a CDK survey says.

Read More

Dealers Urged to Trumpet BEV Service Expertise

“If we establish ourselves as the experts at BEV repair and maintenance, people will come to us,” says Ed Roberts of Bozart Ford Lincoln.

Read More

Going Beyond F&I Staff to Sell F&I Products

Auto retailers frequently create siloed business practices by defining boundaries between professionals in sales, service and F&I. But interdepartmental cooperation is crucial to a dealership’s overall success.

Read More