WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

MARCH 28, 2022

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, March 28. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Auto Sales to Suffer ‘COVID Hangover’ Through Mid-Decade

Any expectations for an economic rebound to a sense of normalcy will have to be calibrated by a better understanding of how the lingering pandemic hangover affects market dynamics.

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2.

Online Reviews Influence Car Dealers’ Service Customers

Online reviews are “the biggest influencers” of where customers shop, says Digital Air Strike CEO Alexi Venneri.

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3.

Infiniti Spot No.1 in Latest Ranking of Most-Seen Auto Ads

Infiniti bumped Toyota out of the top spot for the week of March 14 with its out-of-tune “Band Recital” commercial.

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4.

Google Searches for Electric Cars Are Breaking Records in U.S.

People are looking for electric cars more than ever, according to the world’s largest search engine. No, not  Bing  or  Baidu , but Google, Verve Times reports. 

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5.

Car Dealers Are Charging Buyers More Because That’s Capitalism, Baby

It’s a wild time out there in the car market. Wild in a good way if you’re a car dealer trying to sell a car, Emily Stewart writes in Vox.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Jim Irwin at jirwin@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...