WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

OCTOBER 3, 2022

Welcome to the Monday, October 3, 2022, edition of WardsAuto Dealer 5. As always, there's plenty of news about the auto sector. We've gathered some of the most notable stories from WardsAuto to ensure you are in the know as you start your week.

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1.

Auto Sales Shift into Low Gear

Cox Automotive lower their full-year new-vehicle sales forecast.

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2.

Legacy Automakers Have Stopped Growing

Even though legacy automakers report billions in profits every year, their revenue is stuck in a rut. And that’s a key reason why their stock prices stink.

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GM from Rivard Buick GMC shares how he's dominating his market
What’s the right mix of digital marketing solutions to dominate your market? An Autotrader rep can help you build a winning strategy. Hear how Cade’s Autotrader rep Keith helped Rivard Buick GMC triple their sales to become the #1 Buick GMC store in the Southeast. See Their Story

3.

Ram Lowballs Its Way to Top of Most-Watched Auto Ads List

Carmakers chose between spending big on NFL placements or spending less on other programming, according to iSpot.tv.

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4.

AV Reality Check: How Far Off Is Widespread Self-Driving?

As the world anxiously anticipates a future of autonomous vehicles, many challenges remain.

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5.

Did You Hear? Advertising on Streaming Audio Works

Refocusing your digital advertising strategy to include streaming audio can be a great new way to reach potential car shoppers, even those in the consideration stage.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

As always, please feel free to pass this along to your colleagues and others who are interested in automotive insights. 

If you have questions, concerns or story ideas, please contact editor Nancy Dunham at NDunham@Wards.com

Thanks for reading. We'll be back soon with more of the latest news.