| Hello! As part of our Marketing Automation week, today we have Acoustic CMO Norman Guadagno looking at the best ways of incorporating automation into your tech stack and its benefits to marketers. He writes: Automation can play a role in every slice of the digital marketing tech stack. If anything, your most effective way to bring the tech into the stack is to not focus on a particular aspect, but to take a holistic approach and think about where it can help. Want to know more about the current state and future of Marketing Automation? Check out our free two-hour virtual summit today at 4PM (UK time). Also, Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. “While optimizing video content for varying digital platforms is a good step, brands also can’t lose sight of the importance of storytelling. Stories must be clear and concise to grab the attention of potential customers,” says Maarten. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
