Also: Google turns data into storytelling for Black History Month, how to extend your video’s shelf life, backlash over Aldi UK’s ‘poverty porn,’ and more.

TODAY’S HEADLINES – 01.31.2020  
 
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MARKETING

Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

Also: Google turns data into storytelling for Black History Month, how to extend your video’s shelf life, backlash over Aldi UK’s ‘poverty porn,’ and more.


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SOCIAL MEDIA

4 social media waves to ride in 2020

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for.


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RAGAN AWARDS

Announcing Ragan's Top Women in Communications Awards honorees

Congratulations to this year’s honorees. Ragan will celebrate all of these influential women at a special awards luncheon on March 31 at the Grand Hyatt in New York City.



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THE WORKPLACE

Infographic: Why and how you should pose questions at work

Those who’re willing to ask are bound to bask in lasting workplace success. Humble yourself, raise your hand, and admit you don’t know everything.


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EMAIL

Why PR pros shouldn’t give up on email

Here are some tips to make sure you are getting the biggest possible return on your email efforts, and what you should consider if engagement is starting to flag.


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PR DAILY AWARDS

Share your corporate social responsibility efforts

Changing the world means more to you than the bottom line. Enter PR Daily’s 2020 Corporate Social Responsibility Awards by March 20.


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PR DAILY AWARDS

How Macon, Georgia, uses video to attract music fans

No matter what size your budget, you can have a lasting impact with a well-crafted video. Here’s how the city’s tourism team created enduring visual stories.



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MORNING SCOOP

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

Also: Lyft’s restructuring to cut 90 jobs, the importance of featuring news releases within your newsroom, take our reader survey, and more.


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SOCIAL MEDIA

How to create a compelling, more engaging LinkedIn profile

The social media giant recently recognized top pages from last year. Mind these takeaways to improve your company’s presence on the world’s premier platform for professionals.


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A DAY IN THE LIFE

Why Punch’s Dena Gouweloos loves Google tools

This PR pro recommends checking in on yourself, as well as your team, and leaning on technology to get your biggest tasks completed. 


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PR DAILY AWARDS

This Friday is your last chance to enter

The late entry deadline for PR Daily’s Digital Marketing & Social Media Awards is this Friday, Jan. 31. Submit your work before it’s too late!



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SURVEY

Take our reader survey for a chance to win a $100 gift card

To know our audience better, we’ve launched a survey to learn more about your content needs, career challenges and more. All participants will get a $150 discount to a Ragan conference.


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THE WORKPLACE

Trust in leaders emerges as a pivotal workplace factor for 2020

Employees are seeking more than just a paycheck and benefits in the jobs they hold. Crucial are top executives’ integrity and candor, along with the organization’s mission and values. 


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MORNING SCOOP

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

Also: WeatherTech to thank veterinarians in Super Bowl ad, JPMorgan Chase to lay off hundreds, PR Daily seeks your input, and more.


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