No Jitter

Avaya Users: From Contingencies to Strategic Planning

By Steve Leaden, Founder and President, Leaden Associates, Inc.

This is an interesting and excellent time to be an enterprise customer.

As covered on No Jitter and elsewhere recently, since mid-December 2017, Avaya has installed new corporate leadership, exited bankruptcy, reduced its debt and interest expenses, gone public, and has prepared a number of major product announcements for Avaya Engage, the annual user and partner conference it is co-hosting with the International Avaya Users Group. This is all positive news, but still we're left asking, "What's next for the Avaya customer base, and what does the company offer new prospects?"

A Great Moment in Time...
From my vantage point, this is an excellent moment in time, now that Avaya has exited from Chapter 11, to look at your current UC and contact center environments with an eye on where you might be able to take advantage of Avaya's new lease on life. If you're nearing end of support for an Avaya or competitive UC product from vendors such as Cisco, Genesys, Microsoft, Mitel, NEC, Unify -- or even have legacy Centrex at end of support -- now is time to take advantage. There are several reasons for this:
  1. Avaya is planning on making major announcements at Avaya Engage, introducing new technologies. Post show will be a good time to evaluate how   these offerings can benefit your organization.
  2. I believe Avaya will offer strong incentives to stay with the company and upgrade within the product family, so checking into what it might be offering would be worth your while.
  3. You can anticipate that competitors will offer similar programs, as they have for the last 12 months; expect this to continue for the foreseeable future.
  4. Expect Avaya to be aggressive in trying to win new enterprise business from its competitors now that it's out from the shadow of its bankruptcy.

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