| | | | | First Things First | | August 18, 2020 | By Jess Zafarris |
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| Paid Parental Leave Has Long Been an Issue at Agencies. Is the Industry at a Turning Point? | |
Agency life has long been defined by client demands and extended hours, not to mention a certain preoccupation with youth—a trifecta of factors that has resulted in a dearth of support for working parents, especially around paid leave. In 2019, a Fishbowl study showed that 41% of agency staffers are unhappy with their companies’ paid leave policies. Some companies, like 72andSunny, are more generous with parental benefits, but policy gaps remain at many agencies, with some requiring a certain amount of tenure before parents qualify for paid leave. The group Pledge Parental Leave, which was founded by industry professionals, seeks to aid beleaguered parents by creating minimum standards for benefits including fully paid leave, three months of health insurance coverage and six months of job security for parents. Watch: Discover perspectives on parental benefits around the industry, and learn what’s on the horizon for paid leave. Dive deeper with an Adweek Pro Subscription, your key to the inside scoop on the marketing and advertising trends and reporting that guide the world's top brands. | |
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| Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine | |
The toilet paper shortages at the start of the pandemic spelled opportunity for bidet company Tushy, but(t) thanks to the brand’s legacy of funny and unsubtle email and content marketing, it didn't have to pivot hard to rise to the occasion. New subscribers are welcomed to the “clean butt club” and can enjoy educational information about butt and gut health in the weekly newsletter The Posterior, which prioritizes entertainment over sales. The brand also hosted its second annual Butt-Con, a free virtual event with health experts, comedians, fitness instructors and more. Explore the peachy approach: The brand’s cheeky strategy gave it a boost during the pandemic. | |
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| Budweiser's Vying to Become Utah's Official State Beer | |
A new campaign from Budweiser aims to woo Utah and its resident fans with a customized beer can, all with the goal of becoming the state’s official beer. The can features iconic landmarks from across the state, and the accompanying ad, created by VaynerMedia, leverages quirky local charm. But there’s a catch—it’ll only make the can if the hashtag #Bud4Utah gets tweeted or retweeted at least 84,899 times (a number that’s also the total square mileage of Utah). More of Today’s Top News & Highlights | | | |
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| | Brandweek Lift Connects Brands With Minority-Owned Solution Providers | |
| | Brands have expressed a desire to work with more companies owned by people of color, LGBTQ+ founders and people with disabilities. That's why we're inviting minority-owned ad agencies, multicultural marketing firms, production houses, technologists or other type of companies to attend Brandweek for free. We're waiving the $379 fee in order for these businesses to develop connections with some of largest brands in the world. Apply here. | |
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| | Adweek Promos and Events | Just announced! Walmart and DoorDash | |
| | Janey Whiteside, EVP and Chief Customer Officer of Walmart and Kofi Amoo-Gottfried, Vice President of Marketing of DoorDash join the Brandweek Masters Live lineup. Don't miss four days of Main Stage insights, Masterclasses, virtual experiences, and more on 9/14-17. Secure your pass before early-bird rates expire on 9/1. | |
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| | Featured Jobs | The Brandon Agency Charleston, South Carolina | Coastal Television Holdings Company LLC Casper, Wyoming | Coastal Television Holdings Company LLC Casper, Wyoming | The Department for International Trade London, England | Shepardson Stern & Kaminsky LLC NEW YORK, New York | | |
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