Aviation Gin let it all hang out yesterday with the launch of OnlyGins.com, a play on the sex worker-dominated platform OnlyFans. The brand tweeted the URL (which redirects to the Aviation website) with a photo of a—gasp—unlabeled bottle of its gin by photographer Wyatt Kane, setting Twitter astir about the implied seductiveness of the messaging. In true form, brand owner Ryan Reynolds cheekily chimed in with “Who in the effervescent f*ck approved this?”

The stark truth: Discover why the brand presented a promiscuous view of this now extra-adult beverage.

Learn from Ryan Reynolds, Andrea Brimmer, Sadira Furlow, Dwyane Wade, Marc Pritchard, Brad Hiranaga, Julian Duncan, Katie Puris and more during Brandweek, a fully imagined virtual experience on Sept. 14-17. Take 20% off with code FTFEDIT.

TikTok continues to war with the U.S. government, but that’s not scaring off potential buyers who are eagerly eyeing the continually expanding user base. It is, however, keeping those buyers at somewhat of a distance as they watch to see what happens with the app’s potential sale in light of President Trump’s two executive orders that instruct companies and citizens not to do business with parent company ByteDance after Sept. 20. TikTok’s vp of global business solutions, Blake Chandlee, says advertisers are seeking assurance that the audience will be there in the future—and he says that it will be—but buyers have received varying levels of communication from the company in recent months.

Staying attractive: TikTok has been bolstering its business offerings, creator program and self-serve ad platform. But will it be enough?

Also in social media news: 

After Facebook initially said Apple’s iOS 14 rollout could cause it to cease collecting IDFAs, which would hinder the performance of its Audience Network up to 50%, Apple said it would delay its IDFA requirements in order to give app developers time to adapt. Now, Facebook says it will continue IDFA collection on iOS 14 pending an update from Apple.

While Marvel movies aren’t in theaters (at least until November, when the delayed Black Widow movie is due out), the Marvel brand will still be everywhere. The brand and developer Square Enix are applying the same powerhouse marketing strategy that has helped Marvel’s movies top box office charts to its new video game Marvel’s Avengers. That strategy includes partnerships with a broad range of companies including Verizon, Vizio, Intel, Mars Wrigley’s 5 Gum and even the Ad Council.

Blockbuster entertainment at home: The goal is to bring the brand’s superpowered spirit into the living room. Learn how it’s coming together.

A director of empathy is a rare title in any industry, but that’s exactly the role Tiffany Persons has just stepped into at David&Goliath. The role will involve conducting workshops to promote empathy in the shop and recruiting employees from underrepresented groups and helping them advance in their roles and careers.

An unusual background for an unusual role: Persons started a casting company that finds people to perform in ads, and she founded a nonprofit for people in Sierra Leone.

Also in Job Moves

• CPG and luxury goods sector veteran Charisse Ford Hughes is joining the Kellogg Company as its senior vp and global CMO.
• MullenLowe LA snapped up the globetrotting creative duo Laura Sampedro and Carlos Alija as executive creative directors at the agency.

More of Today’s Top News & Highlights

• Walmart+ Campaign Focuses on Saving Time, Not Amazon Prime
• The Organization Behind ‘Got Milk?’ Debuts a Weekly Web Series
• With Office Life as We Know It Under Threat, WeWork Positions Itself as a Safe Solution
• Video Ads and Brand Experiences Work Better Together in Streaming
• Verizon CEO Hans Vestberg to Give Opening Keynote at CES 2021
• TAG’s New Brand Safety Certification Program Requires Third-Party Audits
• Google Marketing Team Admits Keyword Blocking of ‘Coronavirus’ Was Too Broad

McDonald’s and Burger King are often at odds, but today in Helsinki they kissed and made up for Finland’s postponed Pride Week—literally. Ronald McDonald and the Burger King lock lips in a painting called “Love Conquers All,” commissioned by Burger King and released as an outdoor and print advertisement.

Don't miss the fully reimagined Brandweek summit, September 14-18, featuring five days of incredible Main Stage sessions, in-depth Masterclasses, exciting virtual experiences, including virtual workouts led by professional athletes, and so much more.

A shortlist of who you could see: 2020 Brand Visionary honoree, Ryan Reynolds, Dwyane Wade, Sadira Furlow of Frito-Lay, Brad Hiranaga of General Mills, Janey Whiteside of Walmart, Carla Hassan of Citi, Antonio Lucio of Facebook, Ronalee Zarate-Bayani of the LA Rams, Fernando Machado of Restaurant Brands International, Keisha Lance Bottoms, Steven Tristan Young of Poshmark and so many more.

Register now—Brandweek kicks off on Monday.

'One Story Away' has been in the works for nearly a year

Brendan Gleeson, who plays President Trump, originally turned down the role

The chain is helping him promote the new Major Lazer single with 'Oh My Gawd' meals

With live activations limited, brands are increasingly turning to AR

Cocktail kits, video chats and concerts for a remote audience

Taking on today's issues like the Covid-19 crisis