| | | | | First Things First | | September 11, 2020 | By Jess Zafarris |
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| Ryan Reynolds' Aviation Gin Launches OnlyGins.com With a Naked Bottle | |
| | Aviation Gin let it all hang out yesterday with the launch of OnlyGins.com, a play on the sex worker-dominated platform OnlyFans. The brand tweeted the URL (which redirects to the Aviation website) with a photo of a—gasp—unlabeled bottle of its gin by photographer Wyatt Kane, setting Twitter astir about the implied seductiveness of the messaging. In true form, brand owner Ryan Reynolds cheekily chimed in with “Who in the effervescent f*ck approved this?” The stark truth: Discover why the brand presented a promiscuous view of this now extra-adult beverage. Learn from Ryan Reynolds, Andrea Brimmer, Sadira Furlow, Dwyane Wade, Marc Pritchard, Brad Hiranaga, Julian Duncan, Katie Puris and more during Brandweek, a fully imagined virtual experience on Sept. 14-17. Take 20% off with code FTFEDIT. | | | |
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| Despite a Constant State of Crisis, Media Buyers Still Show Interest in TikTok | |
TikTok continues to war with the U.S. government, but that’s not scaring off potential buyers who are eagerly eyeing the continually expanding user base. It is, however, keeping those buyers at somewhat of a distance as they watch to see what happens with the app’s potential sale in light of President Trump’s two executive orders that instruct companies and citizens not to do business with parent company ByteDance after Sept. 20. TikTok’s vp of global business solutions, Blake Chandlee, says advertisers are seeking assurance that the audience will be there in the future—and he says that it will be—but buyers have received varying levels of communication from the company in recent months. Staying attractive: TikTok has been bolstering its business offerings, creator program and self-serve ad platform. But will it be enough? Also in social media news: After Facebook initially said Apple’s iOS 14 rollout could cause it to cease collecting IDFAs, which would hinder the performance of its Audience Network up to 50%, Apple said it would delay its IDFA requirements in order to give app developers time to adapt. Now, Facebook says it will continue IDFA collection on iOS 14 pending an update from Apple. | |
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| | Burger King Gives Ronald McDonald a Big Ol' Kiss for Helsinki Pride | |
| | McDonald’s and Burger King are often at odds, but today in Helsinki they kissed and made up for Finland’s postponed Pride Week—literally. Ronald McDonald and the Burger King lock lips in a painting called “Love Conquers All,” commissioned by Burger King and released as an outdoor and print advertisement. | |
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| | Adweek Promos and Events | Brandweek: The Movement Returns on Monday | |
| | Don't miss the fully reimagined Brandweek summit, September 14-18, featuring five days of incredible Main Stage sessions, in-depth Masterclasses, exciting virtual experiences, including virtual workouts led by professional athletes, and so much more. A shortlist of who you could see: 2020 Brand Visionary honoree, Ryan Reynolds, Dwyane Wade, Sadira Furlow of Frito-Lay, Brad Hiranaga of General Mills, Janey Whiteside of Walmart, Carla Hassan of Citi, Antonio Lucio of Facebook, Ronalee Zarate-Bayani of the LA Rams, Fernando Machado of Restaurant Brands International, Keisha Lance Bottoms, Steven Tristan Young of Poshmark and so many more. Register now—Brandweek kicks off on Monday. | |
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| | Featured Jobs | confidential Casper, Wyoming | confidential Casper, Wyoming | The Brandon Agency Charleston, South Carolina | Corporation for National and Community Service Washington, Washington DC | Mightily, LLC Louisville, Kentucky | | |
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