'Away from tactical media buying': Advertisers shifting in-housing efforts in to gain more ad spend control There's been a pivot on the things advertisers take in house. It's not biddable media anymore -- i.e the stuff that isn't scalable, doesn't deliver much competitive advantage and is riddled with hidden costs. Additional coverage: - While further economic hardships lie ahead following layoffs in the digital media economy in recent weeks, there are some emblems of hope for those looking to regain a foothold on the career ladder, even if expectations will have to be managed.
- As issues continue to come to the fore during the World Cup, some marketers and agency execs expect sponsor positions will become even trickier. More in this Digiday+ Marketing Briefing.
- Marketers are split 50/50 between focusing on customer retention and new customer acquisition heading into the holidays this year, Digiday+ Research found.
- Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers. The company's president, Riva Syrop, discussed this and more in this episode of the Digiday Podcast.
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| Top Stories |  | | Ivy Liu |
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| | | | | There’s been a pivot on the things advertisers take in house. It’s not biddable media anymore — i.e the stuff that isn’t scalable, doesn’t deliver much competitive advantage and is riddled with hidden costs. | | |
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howdy! | | | | | Although ‘readjustment’ and ‘flexibility’ will be required from those laid off by Big Tech. | | |
| | | | | Advertisers are working to create frictionless user experiences for shoppable video and interactive ads. | | |
| Advertisement |  | | |
howdy! | | | | | As issues continue to come to the fore during the World Cup, which will run until December 18th, some marketers and agency execs expect sponsor positions will become even trickier. | | |
| | | | | Advertisers, publishers and platforms, we want to know: How are you preparing for the loss of third-party cookies? | | |
howdy! | | | | | Marketers are split 50/50 between focusing on customer retention and new customer acquisition heading into the holidays this year. | | |
| Advertisement |  | | |
| | | | | Amid challenges created by addressability and industry shifts, omnichannel measurement and developing effective measurement solutions have become unique challenges for marketers. | | |
howdy! | | | | | Apartment Therapy’s event strategy closely revolves around its commerce business to appease both advertisers and consumers. | | |
howdy! | | | | | User conversations might be on the up, but the platform is still an advertising ghost town, despite the fact that the biggest sporting event in the world is happening now. | | |
| | | | | Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers. |
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