While publishers are panicking about Facebook's news feed change, one group could benefit from the move: influencers and their followers.
"You just have to have a balanced portfolio." CNN's Meredith Artley discusses the company's platform strategy, the importance of scale and more on the latest Digiday Podcast.
"You should never build a business on someone else's benevolence": A year into Axios, the publisher's CEO Jim VandeHei weighs in on Facebook's feed purge, the company's plan for subscriptions and its approach to video.
An unintended consequence of Facebook's feed shift: Publishers might become more vulnerable to ad fraud, as they turn to traffic resellers to make up for clicks they lose from the platform.
Retail execs: Apply here for a complimentary pass to join us at the Digiday Retail Summit, where we'll discuss how the Amazon shift is affecting the retail industry and its customers, from sharing your brand story to acquiring data to develop better messaging and products.
As media agencies are becoming more well-versed in programmatic, they are reducing the number of ad tech companies they rely on. At the Digiday Media Buying Summit, hear from Cadreon's North America managing director Erica Schmidt on how this helps streamline work processes and leads to more transparency in the industry. Reserve your spot in New Orleans today.
