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| Adfreak | May 17, 2017 | | Today's highs and lows of creativity |
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Axe Tackles ‘Toxic Masculinity’ by Revealing How Deeply Young Men Struggle With It 'Is It Ok for Guys?' campaign is based on real Google searches By Tim Nudd In a matter of just a few years, Unilever's Axe has gone from unabashedly (and often crassly) celebrating male stereotypes to forcefully opposing them. And its new campaign, from 72andSunny Amsterdam, represents its boldest step yet in combating what it's now calling "toxic masculinity" and its debilitating effects on young men. The new work is...
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| Promoted Content by Rocket Fuel | | |
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JWT Created a Free Public Wi-Fi Network That Sent Out a Very Disturbing Signal PSA for the U.K.'s Bede House By David Gianatasio Let's say you're traveling in England, and in the course of trying to access the internet, you come across a network called "Free_Public_Wi-Fi." Upon connecting, you're greeted not by a welcome screen, but by an apparent FaceTime call from a woman who, as you continue to watch, becomes the victim of abuse right before your...
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WestJet Got Vegas-Bound Passengers to Play the Biggest Game of All Even Before They Landed A giant light show prize wheel visible from 12,000 feet up By Gabriel Beltrone To celebrate 21 years in business, and 12 of shuttling Canadians to Las Vegas, air carrier WestJet decided to give passengers on one flight access to a special game of chance--a giant spiraling light show lottery visible from 12,000 feet in the air. The prize, for one lucky flier--a two night-stay at the Venetian hotel...
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Yo, Anything Goes in These Insane Ads for the Brooklyn Film Festival Pregnant socks! Severed ears! Gimps! By David Gianatasio Lights, camera, cray-cray! TBWA\Chiat\Day New York and OPC Films celebrate wild (and creepy) creativity in a set of commercials touting the 20th anniversary of the Brooklyn Film Festival, which runs June 2-11 at various neighborhood theaters. "The attitude and cred of the festival really gave us license to push to envelope," agency associate creative director...
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This Pop-Up Travel Agency Let Visitors Smell 64 Different Places in Europe Then, Thalys could take them there By Angela Natividad For the last six years, rail company Thalys' "Welcome to Our World" signature has served as a series of uniquely packaged invitations to encourage people to travel. Two years ago it used sound, with the acoustically driven "Sounds of the City" campaign. Building on that, this year the French service brings us "Scents of the...
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Why the Marketing of Wonder Woman at Warner Bros. Is Coming Under Fire Is the Gal Gadot movie getting a fair shake? By Chris Thilk A couple of weeks ago, Shana O'Neil at Blastr created a tempest when she publicly questioned Warner Bros.' marketing commitment to the upcoming Wonder Woman movie. She pointed to a general lack of advertising and news coverage, specifically compared to recent Warner Bros. superhero releases like Batman v Superman: Dawn of Justice and Suicide Squad,...
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McDonald’s Apologizes and Will Pull This Tactless Ad About a Boy and His Dead Father Approach to a sensitive topic goes awry By Patrick Coffee UPDATE: Immediately after we published this story, a McDonald's U.K. spokesperson confirmed that the chain had reversed course and decided to pull the ad. "We can confirm today that we have taken the decision to withdraw our 'Dad' TV advert," the statement read. "The advert will be removed from all media, including TV and cinema,...
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