Business publishers are enjoying traffic spikes from LinkedIn, NBC Sports recruits BuzzFeed for the Kentucky Derby, 'We are so slow': European brand marketers on their biggest challenges,
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Axel Springer, which is the latest publisher to take a stand against the duopoly, is taking its message to advertisers that its trust, traffic and technology differentiate it from the big platforms.

The platform news isn't all bad for publishers. Business publishers have experienced traffic spikes from LinkedIn since the platform made changes to its news feed and analytics tools.

Copyranter sorted through about 100 bad ads from this year to crown the eight worst so far.

NBC Sports has recruited BuzzFeed to produce social content around the Kentucky Derby to drive people to watch the event on TV.

"You get the agency you deserve": European brand marketers weighed in on agency relationships, internal organization and more at Digiday's first European brand summit.

New Stand, a group of high-touch convenience stores found in New York City subway stations, has transformed the underground bodega through partnerships with brands like Urban Decay, our sister site Glossy reports.

The Digiday Content Marketing Awards Europe recognize the content that connects brands to audiences, specifically in the European market. Learn about submitting your work here.

 

Axel Springer pushes for transparency in its programmatic advertising

Jessica Davies

The German publisher plans to capitalize on advertisers’ brand safety by emphasizing its trust, traffic and technology.

Business publishers are enjoying traffic spikes from LinkedIn

Max Willens

The business social network said engagement with its news feed is up 40 percent year over year.

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WTF is dynamic advertising?

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The promise of dynamic advertising is to put the right message in front of the right person at the right time. But just WTF is dynamic advertising, and how does it help to bring the ideal message to consumers? Sponsored by Marin Software.

NBC Sports recruits BuzzFeed for the Kentucky Derby

Sahil Patel

NBC and BuzzFeed are teaming up to produce social content and TV segments leading up to and during the Kentucky Derby.

'We are so slow': European brand marketers on their biggest challenges

Shareen Pathak

This week, in Berlin, Digiday brought together 50 executives from brands and technology companies from Germany, other European countries and the United States at our first European brand summit.

Publishers have a quality assurance blindspot

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Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge.

Webinar: How FCB conquered agency chaos, three tips for success

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Careers Title
 
May 3, 2017
Senior Vice President – Performance Marketing
Edelman
Atlanta, Georgia
 
May 3, 2017
Customer Experience Coordinator
Digiday
New York, NY
 
May 3, 2017
Business Development Coordinator
Digiday
New York, NY
 
 

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Events Title
 
May 3 - 5, 2017
Digiday Brand Summit Germany
Berlin, Germany
 
Awards gala
Digiday Content Marketing Awards
May 9, 2017
 
Early deadline
The Digiday WorkLife Awards
May 12, 2017
 
 

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