Broadcasting & Cable Newsletter

Broadcasting & Cable Newsletter

May 16, 2017


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Besides broadcast network, lots of other corporate channels take the stage in two-hour show

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WHY THIS MATTERS: NBC held its upfront presentation at Radio City Music Hall Monday morning, boasting of its unequaled status among networks and its ability to make the most of both linear TV and digital platforms.

Upfronts 2017: Fox Announces Moves to Increase Ad Effectiveness

Moat Video Quality scores to be guaranteed

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WHY THIS MATTERS: Fox's Advanced Ad Product group is working to improve the viewer experience of watching television across all platforms to higher quality consumer attention for advertisers.

Nielsen Expands Twitter Metrics Into More International Markets

Digital Ad Ratings provide campaign demos, reach and frequency

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WHY THIS MATTERS: Advertisers have increasingly been seeking third-party measurement for digital campaigns on Twitter and other online and social media sites.

More Top Stories

NBCU Looks to Pin Down Viewers During WWE 'Smackdown' Breaks

Upfronts 2017: Fox Talks Up New MacFarlane Drama, Milestone 'Family Guy' Episode

Entertainment Studios' 'Funny You Should Ask' a Go for Fall 2017

Former Paramount CEO Brad Grey Dies at 59

IFC Puts 'Brockmire' Into Extra Innings

Microsoft: Ransomware Illustrates Danger of Government 'Exploits'

ESPN Tweaks 'SportsCenter' on Digital, TV

WGBH, Sony Launch On Demand Delivery System for Public TV

FCC's Pai Reads Mean Tweets

C-SPAN Covers Latest Trump Travel Ban Argument

more headlines

Blog Of Note

We Interrupt This Program for Breaking News

By Zach Rosenberg, president of MBMG

So I'm a bit of a news junky, especially local market news. I watch it in the morning, at night and on the weekends pretty religiously. In the Los Angeles market, the stations do a great job of branding themselves, however, at the end of the day, the formats are quite similar and it comes down to stealing share from each other.

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more blogs

Departments

Currency: Sports Firm Deltatre Sets Expansion Into the Americas

Washington: NBC/WSJ Poll: Russian Influence Needs Independent Inquiry

Programming: 'Mostly 4 Millennials' Series Heading to Adult Swim

Local TV: Ripley: Sinclair Needs to Grow to Survive

Upfront Central: In the Age of Digital Data, Nets Say Reach Matters Most

Events

VIDWeek
June 12-16, 2017
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The Programmatic Summit
June 12-13 | The Stewart Hotel, NYC
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Social TV Conference
June 12, 2017 | The Stewart Hotel, NYC
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Next TV Summit
June 15, 2017 | Convene Conference Center, NYC
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Next Wave Of Leaders
June 16, 2017 | The Stewart Hotel, NYC
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The Digital Media Tech Leadership Summit
June 20-21, 2017 | Tampa Airport Marriott, FL
Learn More

more events

Jobs

General Manager--Campus Television Channel

Appalachian State University Boone, NC, United States

Field Engineering/User Training

Bitcentral, Inc. NA, United States

Lecturer/Sr. Lecturer/Executive in Residence

Wartburg College Waverly, IA, United States

Creative Director

Fox Networks Group Los Angeles, CA, United States

more jobs

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