| | Broadcasting & Cable Newsletter | | |
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| | | | | Spectrum Auction: Broadcaster Exit Price Is $86,422,558,704 | | 'Initial' clearing cost set as 'first' stage of auction closes | READ MORE
| | WHY THIS MATTERS: The FCC will have to collect at least that much in the forward auction to cover what it will have to pay broadcasters. | | | | Ad Sales Chief Lucas Bolts Viacom | | 21-year veteran Sean Moran promoted to fill post | READ MORE
| | WHY THIS MATTERS: Viacom's ad sales have been declining over the last couple of years as ratings have fallen for its mostly youth oriented cable networks. | | | | Videology Gets Access to AdMore Inventory | | Programmatic platform covers more than 100 million TV households | READ MORE
| WHY THIS MATTERS: The agreement increases the ability to mount programmatic ad buys using automation and data to reach specific target audiences at lower effective costs, the companies said.
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| | WNYW New York Takes Deep Look at Lyme Disease | By Diana Marszalek
| | While the Zika virus is getting much of the media's attention, Fox O&O WNYW New York has produced a half-hour special exploring controversies surrounding, and lifelong ramifications of, another public health concern: Lyme disease. Lyme and Reason: The Cause and Consequence of Lyme Disease covers the breadth of issues associated with the disease, from its frequent misdiagnosis to controversies over treatment and limited coverage by insurance companies. | READ MORE
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