For well over a century, Aunt Jemima has been among the most successful and recognizable brands of pancake mix and syrup on grocers' shelves. Starting today, however, it might just get flipped on its head. A new Change.org petition, announced this morning, demands the company get rid of its brand name and mascot and "set...
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Morning Digest
June 20, 2017
What marketers need to know today
Seeks to drop the mascot as well, thereby setting the character 'free'
By Robert Klara
For well over a century, Aunt Jemima has been among the most successful and recognizable brands of pancake mix and syrup on grocers' shelves. Starting today, however, it might just get flipped on its head. A new Change.org petition, announced this morning, demands the company get rid of its brand name and mascot and "set...
Read more »
Twitter billboards also pick up an Outdoor Grand Prix
By Tim Nudd
What's a non-trust fund baby to do?
By Angela Natividad
Glass, Outdoor, PR, Promo & Activation and Print & Publishing
By Tim Nudd
Amani Al-Khatahtbeh alleges harassment at Nice airport
By Tim Nudd
CANNES, France--Amani Al-Khatahtbeh, a Muslim American journalist and activist who runs the MuslimGirl.com website, is taking legal action against French police after they allegedly forced her to remove her head scarf when she arrived in Nice on her way to judge the Glass Lions in Cannes. Al-Khatahtbeh described the incident, which she said happened Friday,...
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The brand's CMO explains its interactive showroom strategy
By Kristina Monllos
CANNES, France--Samsung wants everyone to create content with its devices--even other marketers. Last year's Cannes Lions Marketer of the Year has returned to the festival with an "immersive bespoke space," Atelier Samsung, where it will hold workshops to "help industry leaders reimagine their brands through the lens of creators using Samsung's mobile, VR and Gear...
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They spent $120 on geo-targeted Facebook ads instead
By Katie Richards
CANNES, France-How do you make a splash at Cannes and land a major agency gig when you can't cough up money or spare the time to actually attend the festival? Oscar Gierup and Kristina Samsonova, two students about to graduate from Miami Ad School, came up with an idea to reach agency leaders where they're...
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Ketchum and Fast Company call for 'diverse voices'
By Patrick Coffee
Stop us if you've heard this one before. The meteoric rise of social media and our own unconscious biases have created an echo-chamber effect that intensifies, rather than discourages, cultural and personal divisions. The bubble narrative has grown increasingly popular after last year's Brexit vote and the election of Donald Trump. But a new survey...
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Sunday night show hits its lowest ratings yet
By Jason Lynch
Megyn Kelly's controversial, endlessly-dissected interview with Infowars founder Alex Jones might have dominated media chatter last week, but both viewers and advertisers stayed away from the final product. Last night's Sunday Night with Megyn Kelly, which featured her 19-minute interview with Jones, who claimed the 2012 school shooting at Sandy Hook Elementary School was a...
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The price of courting controversy
By Erik Oster
It has been rough a week for NBC's newest superstar, Megyn Kelly. After the host revealed last Sunday that she would be interviewing conspiracy theorist and InfoWars founder Alex Jones as part of her Sunday Night with Megyn Kelly program, backlash was swift. Some took offense to the network giving Jones such a prominent platform...
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