Welcome to a brand new week!

To understand why some B2B organizations are navigating CX challenges with greater success than others, Medallia surveyed US-based B2B professionals whose companies collect and use customer feedback.

They found that digital channels are giving B2B organizations direct access to the opinions and reflections of their customers. The more types of feedback collected by businesses, the higher probability they are of being a CX leader.

The collection of a range of types of feedback from customers is the first step towards a successful CX strategy for B2Bs. But organizations need to be proactive in using this information to improve their practice.

Also, only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision.

Also ICYMI:

• AdTheorent, provider of predictive digital advertising technology and solutions for brands and agencies, announced the launch of Destination 360°, a new offering created for Destination Marketing Organizations (DMOs).
• D/CAL, a strategic creative agency, and Apollo Program, a consumer intelligence software company, announced a partnership aimed at offering powerful, industry-exclusive behavioral insights and creative services to brands.
• Cryptocurrency solutions provider, HitPay to launch an all-in-one ‘Multi Cryptocurrency’ wallet.
• New consumer survey from RTB House supports forecast that U.S. holiday sales will top $1 trillion for first time.
• Enterprise email and marketing automation provider iPost, announced a new integration with Adobe’s Magento commerce cloud.
• ObEN, the AI company creating Personal AI (PAI) technology to revolutionize digital interactions, launched PAI Studio, the first AI avatar creation and management platform.
• Automation Anywhere, a provider of Robotic Process Automation (RPA), raised $290 million funding led by Salesforce Ventures.