| | | | | First Things First | | April 21, 2020 | By Jess Zafarris |
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| Popeyes' NOLA Strong Merchandise Gives Back to Its Hometown | |
To give back to its hometown during this time of crisis, Popeyes is launching the NOLA Strong promotion today. Available nationwide, fried chicken fans can get a family-size NOLA Strong Meal with 12 pieces of Popeyes fried chicken, two classic sides, six biscuits, and a NOLA Strong T-shirt and hat for $28, with all proceeds directly supporting New Orleans families who have been affected by Covid-19. Watch: To announce it, Popeyes released a short film narrated by Big Easy native and The Wire actor Wendell Pierce that celebrates the values and characteristics unique to the resilient people of New Orleans. Have you been following #AdweekTogether? On our daily live show that’s broadcast on LinkedIn, Facebook, YouTube and our website, we talk about the challenges the advertising and marketing world are facing today—and how we can overcome them, together. Watch the latest episode here.
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| | Reyka Vodka Wants Fans to Get Creative With Their Quarantine Beards | |
| | Icelandic vodka brand Reyka Vodka has launched Beard of the Week, an ongoing initiative challenging fans to ditch their razors and experiment with new facial hair to win weekly prizes. The face of the campaign is Frikki, the brand’s Icelandic and bearded mascot. Along with promoting the competition, Frikki will also share tips for maintaining quarantine beards and getting creative with styling. | |
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| | The Way Forward: Entertainment and Esports | |
| | In this week’s episode of Adweek Presents: The Way Forward, EA CMO Chris Bruzzo and Quibi CEO Meg Whitman join Adweek live to share insights on how they are adapting to better serve their customers and support first responders during this health crisis. Register and view the live interview at 3 p.m. on April 22. | |
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| | Featured Jobs | Cardlytics Atlanta, Georgia | Expensify San Francisco, California | AT&T El Segundo, California | Star Stable Entertainment AB Stockholm | Kajabi Irvine, California | | |
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