In case you've forgotten—because, let's be real, there's plenty else on everyone's mind—Planters killed off its mascot Mr. Peanut ahead of the Super Bowl. The brand later resurrected him during the game as "Baby Nut" thanks to the tears of the Koolaid Man (who also later disappeared, but don't worry, he's also resurfaced). After a brief period of building a passionate fanbase on Twitter following the Big Game, Baby Nut went silent on social. He finally made his official return to social media yesterday.

We answer the question you're obviously asking: Why was he gone so long?

People are looking for companionship in their social isolation, and as a result, animal fostering, adoptions and purchases are on the rise—followed by a boom in consumer interest in pet products and services. We spoke with pet brands about how they're ensuring the essential needs of new pet owners are met while also keeping employees safe and supported. That means finding ways to meet increased demand from shoppers while remaining flexible and positive with customers and giving back to the community.

Read more: Learn how BarkBox, Chewy, The Dodo and Petco are managing their businesses and adapting during the health crisis.

To give back to its hometown during this time of crisis, Popeyes is launching the NOLA Strong promotion today. Available nationwide, fried chicken fans can get a family-size NOLA Strong Meal with 12 pieces of Popeyes fried chicken, two classic sides, six biscuits, and a NOLA Strong T-shirt and hat for $28, with all proceeds directly supporting New Orleans families who have been affected by Covid-19.

Watch: To announce it, Popeyes released a short film narrated by Big Easy native and The Wire actor Wendell Pierce that celebrates the values and characteristics unique to the resilient people of New Orleans.

Have you been following #AdweekTogether? On our daily live show that’s broadcast on LinkedIn, Facebook, YouTube and our website, we talk about the challenges the advertising and marketing world are facing today—and how we can overcome them, together. Watch the latest episode here.

When Andrew O'Dell and PJ Pereira started Pereira O’Dell, the Wall Street Journal wrote a story about how crazy it was to start an ad agency in the middle of a recession. It was a difficult time to launch, but the duo persevered, and Pereira shared some of the lessons learned during the process with Adweek. "Our marketing ecosystem will need to quickly find ways to collaborate to better understand these consequences," he writes.

Read more: Learn how the marketing and advertising industry can be a force for change as the economy reacts to the Covid-19 crisis.

Job News:

• Meredith, Publisher of People and Real Simple, Sets Temporary Pay Cuts
• Anomaly Applies Furloughs, Salary and Schedule Reductions Across Agency
• DDB Unilever Global Business Director, Chief People Officer Among Those Agency Laid Off

Best of the Rest: Today's Top News and Insights

• The Lovebirds Heads to Netflix in May as Movie Theaters Remain Closed
• NBCU's Fandango Ticketing Service Buys Walmart-Owned Vudu
• Brooke Baldwin Writes About Her Intense Battle With Covid-19
• Fox News Media Taps Talent to Answer Advertisers’ Covid-19 Questions
• WeWork Names Sprint Vet as New CMO
• The Right Way to Do Influencer Marketing During Covid-19

Icelandic vodka brand Reyka Vodka has launched Beard of the Week, an ongoing initiative challenging fans to ditch their razors and experiment with new facial hair to win weekly prizes. The face of the campaign is Frikki, the brand’s Icelandic and bearded mascot. Along with promoting the competition, Frikki will also share tips for maintaining quarantine beards and getting creative with styling.

In this week’s episode of Adweek Presents: The Way Forward, EA CMO Chris Bruzzo and Quibi CEO Meg Whitman join Adweek live to share insights on how they are adapting to better serve their customers and support first responders during this health crisis. Register and view the live interview at 3 p.m. on April 22.

Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer and President of the Healthcare Division, returns to CMO Moves to take us deep into the marketing business case for humanity. Listen to the podcast here.

Viewers of the documentary weren't sure what was happening.

U.S. Travel Association releases dire spending forecast.

Talking engagement on Yeah, That's Probably an Ad.

'All in Good Time' campaign emphasizes tranquility and nature.

Marketing no longer looks the way it did even 5 weeks ago.