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| It's musical simulation as branding By Christopher Heine Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO New York and Facebook's ... Read more » |
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| The hot app is in an arms race to stay cool By Christopher Heine |
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| Brandshare Content From Nielsen Marketing Cloud | | |
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| They share photos with the brand—for free By Christopher Heine |
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| Mall of America and Nordstrom are trying them out By Marty Swant |
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| Grappling with the next administration By Kristina Monllos Members of the technology community will address what a Trump presidency means for the industry at South by Southwest in March. Read more » |
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| BBDO report breaks down science of digital creative By Lauren Johnson Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way. Read more » |
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| Nearly every formidable digital platform now has one By Christopher Heine Meerkat and Periscope made live mobile video "a thing" in 2015, and since then about every other digital platform has gotten into the game. Read more » |
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| Featured Jobs | | Bandujo Advertising + Design New York | | 14 West Baltimore, Maryland (US) | | The Richards Group Dallas, Texas | | Green Flash Brewing Company San Diego, California | | VistaGraphics, INC Virginia Beach, Virginia | | |
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| Brandshare Content From IBM Marketing Cloud | | |
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| Hispanic-focused Mitú is its newest Discover channel By Christopher Heine The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more ... Read more » |
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| Marketing-cloud suitors may come calling By Christopher Heine, Marty Swant The digerati has, at times, been snarky toward Foursquare (people still use Foursquare?), but the 7-year-old company has seemingly ignored the snide social media commentary and kept its nose to the grindstone. More ... Read more » |
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| Its metrics come under scrutiny again By Christopher Heine In a blog post today, Facebook admitted to miscalculating more of its marketing stats that companies look at to gauge the effectiveness of their efforts. The move marks the third time since September that the ... Read more » |
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