Brokers can't expect an agent to meet a goal they don’t know exists. Establish expectations early and reiterate them often.

Business leaders share social media strategies that helped grow their companies. Among their recommendations are to focus online content on problem-solving for customers, use more immediate channels for outreach, make fun video shorts that explain products and to hold contests.

Educating your customers can be a positive for your business and potentially a revenue driver, writes Christie Horsman of Thinkific. "As tempting as it may be to slap together existing content and put a price tag on it, the reality is that you will need a plan that anticipates and facilitates growth," Horsman writes.

Wills, a Wisconsin real estate professional, leverages his networking skills to bridge interested donors with unlikely children’s nonprofits for millions of dollars in community impact. Who is your favorite of the 10 Good Neighbor Award finalists? Your votes throughout September will help the top three vote-getters earn bonus grant money for their cause. Vote for your Web Choice Favorite by Oct. 2.

Homeowners aim to add a little more drama in certain areas of the house.

Paul Benson is the listing agent for this seven-bedroom Utah mansion that will set a new residential record if it sells for the asking price of $65 million. Features include a private ski lift and basketball court.

Google is enhancing its efforts to label AI-generated content by updating its "About This Image" tool with the global C2PA standard, which aims to detect and authenticate AI-edited images using verification technology. This effort is part of Google's broader mission to combat misinformation and ensure the authenticity of digital content.

Buying and deploying legaltech is only half the equation: The next step is to sell it to clients as an improvement, writes Jill Goldstein of software maker Opus 2. "For example, because your firm is able to eliminate hours of tedious, manual, and repetitive work through automation, your budget provides the client more time to discuss matters and ask questions with senior attorneys," Goldstein suggests.

As a 105-year-old brand, A&W leadership knows that focusing on quality, innovation and nostalgia can be key points of differentiation. The brand's strategy includes making root beer by the venue, and the approach has resonated with consumers, with A&W same-store sales rising 3.7% in the first half of the year.

Derrick Barker, CEO of Nectar, highlights the challenges developers face due to inflated construction costs, rising mortgage rates, and increased competition. He calls for flexible financing and support for affordable housing as ways forward.

The Federal Reserve's interest-rate cut doesn't necessarily mean all borrowing costs will decline, as evidenced by a recent uptick of yields of longer-term Treasurys. The rate reduction will have an impact in the future, "but over the next four to six months, the economy is still going to feel the lagged effects of tightening," says Jamie Patton, co-head of global rates at TCW.