Bad Juneteenth messaging; Speaking on social issues; Engagement lessons from ESPN; Top comms tools; and more

DAILY SCOOP

Twitter users roll their eyes over Juneteenth messaging, 6 top cybersecurity threats, and Boeing explains 737 Max certification

Also: Southwest Airlines marks anniversary with gift to employees, Facebook enacts new satire policy, and Disney Parks unwinds COVID safety procedures.

CRISIS COMMUNICATIONS

When looking to speak up on social issues, start at the core

Bob Osmond, president of Racepoint Global, gets into the decision tree behind how businesses should evaluate if they should address a hot topic.

WINNING CAMPAIGNS

ESPN’s employee engagement efforts during pandemic break intranet records

The team acted quickly and found captivating outlets for delivering essential information. Their work has won first place in the Crisis Communications Campaign category of Ragan’s PR Daily Awards.

PR INDUSTRY

Top tools and tech for communicators to try

A thorough roundup of resources to expand your creative arsenal, bolster your skillset and make your job easier.

PR DAILY AWARDS

Did you create content that delivered results?

Enter PR Daily’s 2021 Content Marketing Awards to showcase your impressive content creations. Don’t miss the July 23 entry deadline.

DAILY SCOOP

Juneteenth becomes a federal holiday, employers share return to work concerns, and MSNBC refuses to voluntarily recognize union

Also: Grindr launches Pride event comeback campaign, Snapchat removes controversial filter, and Nielsen unveils new streaming metric.

RESEARCH

DE&I and communicating with remote workers are among top comms priorities for the next several years

A comprehensive list in Ragan’s 2021 Communications Benchmark Report reveals an extensive to-do list that includes many items that emerged from the shocks of 2020.

WINNING CAMPAIGNS

RB North America’s buzz around partnership drives recycling efforts, raises 5K for charity

The program offers convenient ways to dispose of hard-to-recycle waste from home, earning first place in the Corporate Social Responsibility Campaign category of Ragan’s PR Daily Awards.

DAY IN THE LIFE

Involve’s Kim Markus shares why it’s essential to focus on the ‘human element’

The executive vice president for the Columbus, OH firm talks about tools and tactics, COVID lesson and more in our latest interview about a day in the life of PR pro.

CASE STUDIES

'Fanatical' approach powers agency; employees stay an average of seven years

Pace goes beyond perks to seek and retain talent with commitment to philanthropy, racial equality, and more.

THE CONSULTANT IS IN

How to talk to your employees about Juneteenth

June 19 should be a day to tell workers what you’ve done—and what needs to be done—to make the company more inclusive.

RAGAN AWARDS

Don’t miss Friday’s entry deadline

Enter Ragan’s PR Daily Awards by this Friday, June 18, to earn recognition for your impressive PR work!

DAILY SCOOP

McAfee partners with Peloton on software bug warning, 9 drivers of brand authenticity, and Southwest explains grounded flights

Also: Tripadvisor introduces annual membership, Royal Caribbean’s inaugural cruise postponed after crew COVID cases, and Spotify launches live audio app.

RAGAN TRAINING TAKEAWAYS

3 tips for more accessible social media

Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions.