(Factoid) Market share is available for brands with unique positioning.
- More than three-fourths of Americans are trying to limit or avoid dietary sugar intake.
- Nondairy milk is by far the largest plant-based market segment in the U.S.
- Nearly 95% of consumers said finding healthier food choices is important, and 88% are willing to pay more for them.
Indulgent foods and beverages are never going away. However, many consumers are also wrestling with a strong pull toward losing weight, making “healthier” eating choices or following certain dietary preferences. Foods with functional ingredients that offer a potential nutritional boost are also top of mind.
• The use of alt-sweeteners and digestive-boosting ingredients to help differentiate baked goods.
• Emerging nondairy milks being used in successful chocolate brands.
• Inspiration for baked goods spanning cookies and breads to cakes and grahams.
• Applicable overlap that touches fillings, wraps, bars and bread offshoots.
• Insight from three better-for-you bakery CPGs on the shelf right now.
• And more! | 
