John, Every industry has its own language. If you’re new to marketing, these words may be foreign to you and you may be too shy to ask what they mean. If you’re experienced, you may take for granted that newer employees understand what you’re saying. That miscommunication can ultimately hurt results. As an example, we explore a commonly used business term in today’s blog post – Marketing 101: What is baking in? Read on for an explanation of the term and how this term has a breadth of meanings across industries. Here’s to more effective communication with our teams and agencies, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |