Engaging with parents has become a major challenge for many colleges. Parents increasingly see themselves as consumers and question the value of a college education. These days, it's not just "helicopter" parents—known to be affluent and demanding—who complain about their children's grades, job prospects, housing, roommates, and much more.
Many other families such as those of first-generation, low-income, and historically marginalized students, often would like to engage more but feel overlooked and shut out. That leaves college leaders in a balancing act between a range of parents.
Managing the 21st Century Parent will help college leaders and those who work with parents to better understand the attitudes and concerns of family members. Explore strategies and initiatives that a broad range of institutions are using to truly make all parents partners.
