Marketer, your ultimate goal isn’t to please a search algorithm, it’s to help a person. Read on to discover what to do when the term your customers search for isn’t what they actually want to buy.

Customers take a mental journey through our marketing when considering whether to purchase our products, and it's easy for marketers to overlook that journey. You wouldn’t expect to take off in an airplane from an office parking lot, so why expect customers to buy before they really understand your product?

After writing marketing copy day in and day out, it’s easy to get stuck in a rut, to do the same old thing because that’s what you’ve always been doing. 

Read on for all sorts of copywriting examples, including a diamond search engine, a personalized direct mail piece, a health care bill builder, and one of the most interesting catalogs you’ll ever see.

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