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June 6, 2023
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Top News
Bamboo is fast-growing, lightweight and durable. These days, designers have product options using this sustainable material for any room.
Full Story: REALTOR® Magazine (6/5) 
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Listing Marketing Made Easy with ChatGPT for Real Estate
The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time.
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Best Practices in Sales & Marketing
High-quality images for your company's site and social media are critical elements to a professional marketing campaign. Small business might consider hiring a professional photographer who can make products appealing to customers and help build brand consistency.
Full Story: Small Business Trends (6/5) 
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Strategies for providing top customer service
(Pixabay)
Top customer service usually relies on strategies that include being proactive in solving a customer's problem before they ask, providing convenience in helping customers through digital outreach and connecting personally with a customer, writes Shep Hyken, chief amazement officer at Shepard Presentations. "First-call resolution is essential," Hyken says.
Full Story: Forbes (tiered subscription model) (6/4) 
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A content map can help brands target blogs, videos and other communications to the right audiences while also boosting engagement and affinity, writes Content Hacker Founder Julia McCoy. McCoy recommends creating buyer personas and matching content to each phase of the buying cycle: awareness, consideration and decision.
Full Story: Search Engine Journal (6/2) 
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Real Estate Trends
Iowa has seen an explosion in industrial growth, indicating secondary markets are now prime draws for developers.
Full Story: REALTOR® Magazine/CREATE (3/22) 
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Joshua Campa's career journey is a classic story of starting from the bottom and reaching the top in the real estate industry. At 16, he began working for a real estate office in Las Vegas, taking on various tasks despite having no prior knowledge or experience.
Full Story: Las Vegas Review-Journal (tiered subscription model) (6/5) 
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Riley Warwick of Douglas Elliman represented the buyer in what the agent described as a "great deal" for a pair of adjacent Aspen, Colo., properties that listed for $54 million but reportedly sold for much less.
Full Story: The Wall Street Journal (6/5) 
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Technology & Innovations
Instagram begins building AI-powered chatbot, per source
(Alessandro Paluzzi/Twitter)
Instagram is working on an artificial intelligence-powered chatbot that users can ask questions of by starting with @ai in the chat box, per app researcher Alessandro Paluzzi. With direct messaging being a larger part of users' Instagram interaction, adding AI options to chat is one way for the platform to tap into that trend.
Full Story: Social Media Today (6/5) 
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Business Wellness
As you're commemorating REALTOR® Volunteer Days, consider these smart steps for developing the messaging around your charitable efforts.
Full Story: REALTOR® Magazine (Oct. 30, 2019) 
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Fair & Equitable Housing
The owners of Believe Therapeutic Group Home, a residence for youths with disabilities, have filed a lawsuit against Pointe Coupee Parish, La., alleging the parish is violating federal fair housing and disability laws. The suit was filed in response to new zoning ordinances that are preventing the group from opening a second home.
Full Story: The Advocate (Baton Rouge, La.) (6/5) 
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Press ReleasesSponsored Content
  It’s National Homeownership Month: Chase Debuts Updated Offerings and Reveals First-Time Homebuyer Attitudes Study
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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