Mel Ziegler still recalls the day in the early 1980s when he and his wife, Patricia, opened the most unusual clothing store Beverly Hills, Calif., had ever seen. 
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News for Today's Top Marketers
Revisiting the pith helmets, Jeeps and life-size giraffes
By Robert Klara
Mel Ziegler still recalls the day in the early 1980s when he and his wife, Patricia, opened the most unusual clothing store Beverly Hills, Calif., had ever seen. 
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HyperAdapt 1.0 coming this holiday season
By Kristina Monllos
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Don't get a big head over the ZenPhone's fancy features
By Gabriel Beltrone
House of Vans pop-ups take experiential marketing 'off the wall'
By Robert Klara
Budweiser, Suicide Squad, American Greetings and more
By Kristina Monllos
South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub for ...
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And they should put their caps on
By Christine Birkner
With Major League Baseball's regular season just a few weeks away, fans of America's pastime have reason to celebrate. To harness that excitement, MLB and New Era, the official cap of MLB, launched ...
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Hyundai drives off with the glory in a race of Super Bowl spots
By Tim Nudd
Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site. And Hyundai was the biggest winner, placing ...
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Who says you can't find anything at the bottom of a drink?
By Angela Natividad
DDB Paris debuts its first-ever work with Hennessy, "Odyssey XO," a journey through the different notes of Hennessy X.O. Cognac, directed by Nicolas Winding Refn, who also made the films Drive and Only God ...
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But is it helpful or harmful?
By David Kiefaber
To bring attention to the awful conditions of the infamous refugee camp in Calais, France, colloquially called "The Jungle," London-based creatives Jason Scott and Joris Philippart listed examples of ...
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Can real hugs match virtual ones?
By David Gianatasio
Sequels are tough. Ultimately, they're rarely evaluated on their own terms. The mere existence of a sequel, in most cases, means something noteworthy, and oftentimes excellent, came before. So from the start, ...
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