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Brand Marketing Daily
 
July 23, 2019
 
 
 
 
  Presented by Resonate  
 
 
 
 
 
With Barneys in Financial Trouble, Can Iconic Department Stores Be Saved?
 
 

Another famed New York retailer is on shaky ground. How did the capital of cool, contemporary fashion get here?

 
 
 
 
 
 
 
 
 
Engineer Turned CMO Explains How Freshly Stands Out In a Crowded Meal Delivery Space
 
 

From his early days writing code to building marketing technologies, Mayur Gupta credits his past experience at brands like Kimberly Clark and Spotify for making him the marketer he is today

 
 
 
 
 
 
 
 
 
How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple
 
 

Maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year

 
 
 
 
 
 
  Promoted Content by Xandr  
  Attention Advertisers: Put the Audience Before the Ad  
  Attention Advertisers: Put the Audience Before the Ad  
 
 
 
 
 
 
Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns?
 
 

Because, honestly, a lot of these issues fall on the shoulders of big brands

 
 
 
 
 
 
 
 
 
Johnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumers
 
 

8 troubled brands that shook the faith of American shoppers

 
 
 
 
 
 
 
 
 
Brands Can Change the Narrative, Especially Around the Stigmatization of Feminism
 
 

Too often women are still patronized in campaigns

 
 
 
 
 
 
 
 
 
Adidas Ramps Up Sustainability Efforts With Increased Focus on Recycled Materials
 
 

The brand is committed to only using eco-friendly elements in products by 2024

 
 
 
 
 
 
 
 
 
Advertisers Need to Pay More Attention to the Weather When Planning Campaigns
 
 

Consumer habits are often shaped by how warm or cold it is outside

 
 
 
 
 
 
 
 
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