Barstool and Penn National execs share new details about their blockbuster $163 million deal, from the first meeting in July to plans for a new betting platform

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Barstool Sports and Penn National started talks in July and shared a vision for a Barstool-branded sports-betting platform.

Barstool is reportedly selling a stake to casino company Penn National. The deal could spur more tie-ups between media and sports-betting firms.

The deal between Barstool and Penn National could drive other media tie-ups, as gaming companies scramble to secure media partners.

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