Half of Barstool Sports' advertising revenue now comes from podcasts, which were downloaded 37.9 million times in January. Buyers were gathered in Nashville this week for the Digiday Media Buying Summit. Conversations during sessions and during closed-door town halls were largely focused on client education, in-housing and brand safety. As a number of major brands, including Disney, Nestle, McDonald's, AT&T and Epic Games, are pulling their ads from YouTube due to its latest brand safety "crisis," media buyers are largely reacting with a collective shrug. For Digiday+ members: Heineken wants its ad tech partners to share more than just their take rates. Last chance: Today is the final deadline to enter the Digiday Content Marketing Awards and compete in categories including best Use of Video, Best Branded Content Series, Most Innovative Use of Content and more. |
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| Sahil Patel Half of Barstool Sports’ advertising revenue now comes from podcasts, which were downloaded 37.9 million times in January. |
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| Shareen Pathak We have clients who are saying, "Can you educate us?" They want our social team to teach them social so they can take it in-house. |
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| Sponsored Content Swrve The marketing landscape has changed. Businesses that once dedicated their time and resources to slow-moving, broadly-focused campaigns are now fixated on reaching individual customers with personalized intent. Sponsored by Swrve. |
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| Shareen Pathak As a number of major brands, including Disney, Nestle, McDonald's and Epic Games, are pulling their ads from YouTube due to its latest brand-safety "crisis," media buyers are largely reacting with a collective shrug. |
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| Seb Joseph Ad tech fees are on a long list of factors that drive supply-path performance in programmatic. |
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| Sponsored Content vizrt Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment, publishers are still aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few challenges to be aware of. Sponsored by Vizrt. |
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| Sponsored Content AdDaptive Some marketers think B2B advertising is fine the way it is. They think their ROI is as good as it can be. They think their data works well for them. But they're wrong. Sponsored by AdDaptive. |
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Last Chance Deadline:
February 22, 2019 |
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Last Chance Deadline:
February 22, 2019 |
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ALL EVENTS |
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