If the Olympics are canceled, advertisers would likely refrain from reallocating their ad dollars in order to protect their businesses’ bottom lines.
March 10, 2020
NBCUniversal has sold more than $1.25 billion worth of national advertising inventory for this year’s Olympics. However, if the coronavirus outbreak leads to the Games’ cancellation, much of the ad money won't be reallocated to other channels. Read more below.
The changes, which will be visible to 20% of the publisher’s non-D.C. readers at first, is designed to surface and contextualize its stories more effectively for visitors.
Executives from Deutsch and Ciceron told Digiday that simplistic metrics like engagement and click-through rates are still the only ones that have been perfected.
As brands decide whether to create separate in-house agencies or develop full in-house marketing competencies, many are turning to transformation agencies and consulting firms to guide the process.
“Over the last three years we’ve really transformed the way BuzzFeed makes money,” said its CEO and co-founder Jonah Peretti. The company has shifted away from native advertising and into affiliate commerce and even selling its own branded products.
In a new video, five top brand marketers discussed the challenges of expanding to emerging platforms like TikTok — and the difficulty of measuring them.
"Over the last three years we've really transformed the way BuzzFeed makes money," said its CEO and co-founder Jonah Peretti. The company has shifted away from native advertising and into affiliate commerce and even selling its own branded products.
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