Bayer’s spending programmatic and social ads are on the verge of surpassing the amount of money it spends on TV ads.
May 31, 2019

Welcome to today's Digiday Daily. Here are some of our top stories, from how Bayer bringing programmatic buying in-house has massively reduced costs to Target's pitch deck to advertisers.

Other things to know about
Top Stories
The Programmatic Marketer
Bayer’s spending programmatic and social ads are on the verge of surpassing the amount of money it spends on TV ads.
The Programmatic Marketer
As much as SSPs are in the business of making money for publishers, they also must build trust with advertisers.
Sponsored by Jumpshot
Online shopping used to be simple but in today’s online retail landscape, things have changed. Conclusions must be backed by data — but it’s up to brands to discover for themselves just which data sources to trust. Sponsored by Jumpshot.
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Beyond Ads
“We’re greater than the sum of our parts, that’s the ambition. We’re building a fast-growth and audience-focused and sustainable, scalable model for international, that’s central to the business.”
Sponsored by Akamai
On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites.
Store of the Future
Dollar General is bring more of its logistics capabilities in-house to better serve its unique store footprint, as well as to fulfill its ambitions in becoming more of a perishable grocer.
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Sponsored by GeoEdge
The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card.
Store of the Future
When Topshop announced last week that it was filing for bankruptcy in the U.S. and liquidating all U.S. stores, it should not have come as a surprise.
Marketing on Platforms
Marketers like Netflix, Suntrust and Under Armour are using content marketing to build out communities. The marketers are then using the communities to learn more about what their consumers want.
Video Anywhere
On this week's Digiday Podcast, Glashow talks about the opportunity to program for Quibi, why Go90 didn’t work and more.
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