How and why you should reach for your goals.
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PRIMAL BLUEPRINT

Hey folks,

It's that time of year again, the time when everyone is setting their goals. Typically, smaller, simpler goals are what many people go for every New Year. You know the ones I’m talking about.

  • Run three times a week
  • Join the gym and use it
  • Meditate for fifteen minutes every morning
  • Call your parents every week
  • Apply to new jobs every month

These are worthy goals. Important goals. They form the backbone of a healthy, sustainable lifestyle—the staples of self-improvement. But I think part of being a goal-getter is also stretching for that one big goal you’ve always thought about. 

That one goal you pine after, the one that visits you in your sleep, that won’t go away, that feels a little bit unrealistic. My goal for the longest time was “I want to change the way a million people eat” (for the better). I reached it, but what did it take? How did I start?

That first step for me was sitting down, starting a health and fitness blog called Mark’s Daily Apple, and writing the first post. This was a simple step, one that, if broken down into its constituent parts, wasn’t all that difficult. I realized that I’d spent my entire life studying and living these subjects, so writing about them wasn’t “hard.”

Another thing to consider is that your goal and the steps toward it should be open-ended. Rather than lead to a dead-end, the steps should lead to many potentialities and possibilities. My goal started abstract but it evolved into a tangible, direct progression: change the physical ingredients of mayonnaise, salad dressing, and other common pantry items so that people would actually be eating differently. 

But really, what's the most important thing of all? Act. Being a goal-getter means taking the first step and continuing to move forward. Action leads to growth, and before you know it, that one goal can turn into something much larger. Trust me, I know.

How to be a Goal-Getter

Woman writing in notebook
man sitting down and reflecting in woods

Creating SMART Goals

Real goal setting requires getting smart about it and that’s where SMART goals come in.

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Questions for Reflection

Ask yourself these 11 questions to help you assemble a list of New Year's resolutions that will actually happen.

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Primal Kitchen Site-wide Sale

Kickstart your 2023 goals with flavorful products crafted with intentional ingredients and take 25% off sitewide with code MDA23. Plus, get a FREE bottle of Balsamic Dressing at checkout with a purchase of $60 or more! 

Discount code MDA23 is only valid on one-time purchases. Discount cannot be combined with any other promotion and cannot be applied to subscriptions. Code is valid until midnight PST on January 31, 2023.

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Mark's Daily Apple 1101 Maulhardt Ave. Oxnard, CA 93033