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The following article was written by Debra Keirce, a regular contributing author to The BoldBrush Letter.
Be Aware of Bandwidth
According to the Oxford dictionary, bandwidth is defined as:
In electronics, a range of frequencies within a given band, in particular that used for transmitting a signal
The energy or mental capacity required to deal with a situation.
Just as we have limited bandwidth in technology, we, as individuals—collectors, students, peers—also have limited bandwidth in terms of our energy and mental capacity. We can't give our full attention to everyone and everything. When our energy is depleted, our ability to engage effectively diminishes.
What if, instead of trying to scream the loudest and grab the most attention, we do the opposite?
If your current strategy is yielding the desired results, by all means, continue with it. But if you’re working hard without seeing the results you want, consider this: what if you slowed down? What if you shifted your approach to be more selective and strategic with your efforts?
Imagine focusing on activities and relationships that have previously brought you success. For instance, prioritize the exhibitions and societies that have juried you in, granted you signature status, sold your art, or given you awards. This might make more sense than trying to enter every possible venue or volunteering for every opportunity.
What if you don’t try to make big waves? What if you don’t even bother with venues and shows that favor art unlike yours? I’ve been paying more attention to this lately, and it feels good.
By doing the most with your bandwidth, you start to emphasize quality over quantity. Fewer deadlines may mean better results.
What does being mindful of bandwidth look like in practice?
Here are some ideas:
Prioritize Engagement: Notice people who engage with your work. Like and comment on their posts, call or write to recent buyers, and follow up with students from your workshops.
Co-promotion Marketing: Interact with societies, venues, and individuals who show interest in your work. Contribute to society member newsletters. Tag friends, magazines, vendors, societies, museums, galleries, and art centers that co-promote with you on social media.
Seek Ripple Effects: Look for interactions that can create large ripple effects. People who know and talk about you can bring new opportunities.
Let Go When Necessary: Don't be afraid to let relationships fade. Understand that there are seasons to interactions, and people will return if they're interested again.
Evaluate which income streams work best for your business: Most of us rely on a combination of these.
Is the traditional gallery representation route right for you? Many artists build successful commissioned art businesses without relying heavily on galleries or social media.
Some focus on commissions or teaching, which can provide a steadier income and foster tighter relationships with collectors and students.
Often, the number of and size of artworks is important. While selling fewer pieces at higher prices, artist can manage their workloads to avoid feeling depleted.
Others find success in video or print sales. One friend of mine successfully sells prerecorded online workshops, which eliminates the need for travel expenses.
In summary, take care of yourselves. Everyone and everything in your life benefits when you practice good self-care. By managing your physical and mental reserves wisely, you can create meaningful connections and achieve your goals without feeling overwhelmed. Be aware of bandwidth.
Debra Keirce
www.DebKArt.com
Join me each month for free updates on this art adventure at
https://debkart.com/email-newsletter
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