Sometimes, this has been in the form of an email they send prospective customers to tell the world why they're "better" than us.
Sometimes it's been in the form of a comparison chart on their website. These comparison charts are always designed to cherry pick things in a way to make us look "bad" and them look "good". There's one in particular that is still online. It has always been completely wrong and now, worse, hasn't been updated in about a decade. So literally everything on it is wrong.
Other times it's been in the form of "Reviews" which are obviously biased in the favor of the company writing the "review."
In our more than 15 years of being in this business, we've never once compared ourselves to any competitor. We haven't mentioned competitors in marketing emails. We haven't engaged in writing "Fake reviews", we don't have a competitor comparison chart on our website.
We know artists are smart, savvy business people who see right through such nonsense.
But, more importantly, we don't build our sites to please competitors, we build our product by being innovative, solving our customer's needs and generally by being original.
