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Aug. 5, 2024

Today's sponsor:

Beardbrand Perseveres Amid Challenges

I host “Ecommerce Conversations” while running Beardbrand, my direct-to-consumer provider of men’s grooming supplies. Periodically I’ll divert an episode to share the details of my business in the hope it helps others. I’ve done that three times in the last year, a challenging period for many ecommerce companies, including mine.

I’ve addressed our initial sales decline, plans for recovery, and, most recently, a year-end recap.

In this episode, I’ll discuss our recent changes at Beardbrand to persevere for better times.

The full audio of my dialog is embedded below. The transcript is edited for clarity and length.

Logistics

Since my last update, we’ve focused on lowering costs. One significant initiative was moving to a new 3PL to get closer to our new manufacturer. The goal was to shorten the time from the completion of manufacturing to shipping products to customers. 

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A Message from Sunrise Integration

Learn Shopify POS Secrets

Attend this free webinar hosted live by Shopify and Sunrise Integration on Aug 8 at 11 a.m. Pacific. Ask questions and learn Shopify POS checkout hacks from the pros!

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3-Tiered Index Hints SEO Link Value

Google stores its index of web pages on a three-tiered hardware system. The leak from Google's engineering documents suggests a link's authority depends on its tier.

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From the Archive: December 2016

U.S. Robotics Founder on Early-day Internet, Entrepreneurship

Without U.S. Robotics, the pioneering modem manufacturer, there arguably would not be a World Wide Web. I recently spoke with the co-founder of U.S. Robotics, Casey Cowell, to discuss that company, the early-day Internet.... Read article > 

🔥 Today's Great Ecommerce Idea

Optimize Logistics for Cost Efficiency

"Consolidate manufacturing and use a nearby 3PL to streamline the supply chain, reduce transit times, and potentially lower costs, enhancing overall efficiency." - Eric Bandholz, Founder, Beardbrand

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