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| When the Paris Olympics kick off on Friday, beauty will be out in full force. From Sephora providing touch-ups to medal winners before they take the podium to P&G’s central Paris salon especially for athletes and numerous other activations in between, a wide array of brands are looking to capitalize on the buzz surrounding the Games.
And why not? As European beauty editor Jennifer Weil reports this week, athletes are the new influencers and wield enormous clout beyond the playing field. Consider: Sales generated by women’s elite sports is expected to exceed $1 billion for the first time ever this year, according to Deloitte.
Elsewhere this week, beauty market editor James Manso has an exclusive first look at Olaplex’s latest product, its first launch under ceo Amanda Baldwin, while Noor Lobad shares the top 10 Indies on TikTok. They may not be big enough — yet — for an Olympics activation, but one thing is certain: When it comes to social media prowess, they are the gold standard. — Jenny B. Fine, editor in chief, Beauty Inc |
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| | | Hair Procter & Gamble, Coty Inc., Unilever and the Estée Lauder Cos. are among companies involved in sports-related tie-ins concu … |
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| | | Beauty Features A mix of celebrity- and artist-helmed brands, as well as "clean" makeup heavy hitters comprise TikTok's buzziest makeup indies, accordi … |
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| | | Beauty Features From skater Dorothy Hamill’s bob to swimmer Chris Jacobs’ Olympic rings tattoos, some beauty statements from the games have … |
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| | | Beauty Features There’s been a heated race to open new beauty retail concepts in Paris before the Olympics and Paralympic Games begin. |
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| | | Beauty Features Olaplex is iterating its new Bond Shaping Technology in both an in-salon treatment and a retail product. |
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