| Outside of considering REITs, some financial advisors are nervous about putting clients into real estate investments. Financial incentives don’t always line up for advisors, as investing in real property doesn't always align with a fee-based advice model or a commission-based business. Then there’s comfort and familiarity; if an investment goes poorly (and it can) the advisor could be in bad shape with his or her client with no easy way out. As in other areas of financial services, technology is stepping in to fill a perceived need. FULL ARTICLE | 