Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now. Currently there are around 2 million active weekly users on the app. Still, it does offer what every advertiser wants: a highly targeted group of influential individuals in one place. The trick now is to get advertisers actually involved. Several brands are already building a presence on the platform with their own profiles, including Milk Bar, Kool-Aid and news publishers like Politico. Read more below. - Not only is Clubhouse safe insofar as advertisers get to control who does the talking in the room, it's also the easiest way to market somewhere that clearly isn’t a place for hard sales — yet.
- Everyone has suffered some form of mental health issue as a result of the pandemic. For c-suite executives, the burden of leading through it has taken its own toll.
- For Digiday+ members, Crossmedia CEO Kamran Asghar discusses unbundling, transparency (or the lack thereof), and the need for brand and performance media to align.
- Some approaches to Do Not Sell opt-out compliance under California's ambiguous privacy law are riskier than others, lawyers say.
- McClatchy and Gannett's combined ad networks aim to make it easier for national brands to target local markets.
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| Audio Anywhere | | | | Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now. | | |
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howdy! | Future of Work | | | | Everyone has suffered some form of mental health issue as a result of the pandemic. For c-suite executives, the burden of leading through it has taken its own toll. | | |
| Sponsored by Tipser | | | | Brands and retailers have been collaborating with publishers on content commerce for some time, but the strategies behind shoppable content are significantly changing. Download this new report to learn how advertisers are approaching content commerce in 2021. | | |
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howdy! | Agency Culture | | | | Exec discusses unbundling, transparency (or the lack thereof), and the need for brand and performance media to align. | | |
| Sponsored by Lindenwood University | | | | According to the Bureau of Labor Statistics, marketing jobs are growing faster than the U.S. national average, and with high salaries. And in a time of remote working, an online education is becoming a newly flexible option for marketers looking to stand out from the pack. | | |
howdy! | The GDPR Impact | | | | Some approaches to Do Not Sell opt-out compliance under California’s ambiguous privacy law are riskier than others, lawyers say. | | |
| Advertisement |  | | |
| Sponsored by Celtra | | | | For publishers and advertisers, immersive on-site experiences are cutting through the noise. Tactics that fully compliment site content while at the same time breaking through the barrier of banner blindness are in high demand. Join Nikki Gertner, senior product marketing manager at Celtra, on March 16, at 1 p.m. ET, for a deep-dive into rich media, animation, video, site skins and more. | | |
howdy! | Publishing in the Platform Era | | | | McClatchy and Gannett’s combined ad networks aim to make it easier for national brands to target local markets. | | |
howdy! | Equality and Opportunity | | | | A Black-owned agency wants the industry to more consistently support investing in diversity in its creative teams. | | |
| Beyond Ads | | | | In the latest episode of the Digiday Podcast, Group Nine CRO Geoff Schiller talks about how his team adapted its sales strategy in 2020. |
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