 | | Social Media usage has increased since the start of the pandemic and in 2020 alone, LinkedIn launched more than 50 new features. Knowing how to effectively use LinkedIn can have a dramatic influence on your brand’s posts and presence within the LinkedIn community. | | Ragan’s LinkedIn Bootcamp for Communicators Workshop on Thursday, July 15 will teach internal and external communicators how to become LinkedIn experts in just 3 hours. Discover best practices in everything from creating the best profile for yourself and for your company, how to use video, and everything in between from branding and storytelling, to becoming an influencer and more. | | | | You’ll learn: | - New ways to use your LinkedIn account for professional and organizational success
- How to create engaging, sticky content on LinkedIn–written, video, live
- Ways to measure and analyze the effectiveness of your posts and content
- Best practices for using hashtags on LinkedIn
- New ways to promote your company’s brand, key executives and thought leaders to the right audience
| Learn from these LinkedIn Pros | 
Jenn Spantak Division Communications Manager Caterpillar | 
Joyce Davis Associate Vice President, Marketing & Communications Spelman College | 
Chris Kim Director of Social Media Airtable | 
Bridget Esposito Vice President, Creative Director U.S. Businesses Prudential |
| | Register by July 1 to save on the LinkedIn Bootcamp for Communicators Workshop on Thursday, July 15, 2021 from 11:00 am – 2:00 pm. | If you have any questions or need help registering, contact marketing manager, Kim Egan at kimberlye@ragan.com. | |
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